But what about the example of B2B marketing? Here are some of my favorite brands that are redefining B2B messaging.
Monthly.com pushes the boundaries of B2B marketing and the results are amazing. Their videos resonate with their target market and are in the Cork Used Bicycles Shop spotlight within seconds. Humor, emotions, fun, and a clear merit-driven explanation of their platform are all done within 32 seconds. Commercial results are unknown, but over 9 million views are a clear sign.
Upwork has focused its integrated marketing campaign on short but interesting and relevant content. Their series of "Hay World" videos and billboard ads certainly evoke a smile, especially "Hay Comic Sans Users". Video animations are simple but very effective, the overall feel is definitely harmless humor, and other videos pick out businesses and celebrities.
Last but not least, Klarna is important. I've been tracking the progress of Klarna since 2013 when I was reading the metro stuck on the train. They had a large investment. Klarna has made an incredible journey in partnership with some of the largest online retailers and small businesses. But what really impresses is their marketing!
Klarna broke all the rules in a B2B social media strategy effort. All you have to do is look at their website, which is more like a luxury luxury fashion retailer than a payment gateway-the fact that they have partnered with Snoop Dogg, and Jelly Beans and Phone Selfie. Light B2B trade show. Klarna knows that the audience they target is their customers, whether they happen to be working or not, so they have a "cool" specialty that they can trust in their field. Positioned as a house.
Klarna-B2B Social Media Strategy
Some advice. .. ..
Can't you agree? please think about it. If your target customers face 10 companies marketing the same gray, green, and blue and all say the same message, how can you start finding subtle nuances between companies? If you have a good marketing service out of those 10 that does something unusual, do you think they will reject it? That's why we have to break out of our current B2B social media strategy.
So what are the three important points?
Find your inspiration. Take the risk and don't be afraid to see what other companies in different sectors are doing.
Video, Video, Video: If you're not using it, you're missing out. Video needs to be an important part of digital strategy.
Ultimately, people remain the same. What we find attractive is the same as the moment we step into the office. People are still people, regardless of whether your marketing targets B2C or B2B.