Hello, my name is Tim and I manage the Demand Gen programs here at CallRail. Before we kick off the webinar, I'm just going to go over a few quick housekeeping items with you before introducing you to our presenter, Madelyn Newman. Madelyn was actually the very first product marketing hire at CallRail, and now she leads all of our customer and product marketing. She has been instrumental in shaping our agency program and working with clients to better understand where their pain points are and how we can partner to help address all of these issues. Madelyn: Really excited to be here today. To start, I thought I'd let you know everything we're going to cover in today's webinar. The first thing I want to address is “Why Call Tracking for Agencies? Why is this going to benefit you, and kind of dive into, you know, at a very high level, the technology of how CallRail specifically works for call tracking. Next, I'm going to talk about real-time campaign feedback and how you can use what's happening in your phone calls to really optimize your clients' ad spend and any campaigns you run for them.
Next, I'll explore how CallRail and Call Tracking can help you with customer reporting, and more specifically, how we can help you retain customers through reporting and integrations. After that, we'll explore how you can actually sell your customers on call tracking and some of the Employee Email Database common objections we here at CallRail hear every day that we'd like to pass on to marketing in a way. agencies to help you get as much benefit as possible for your clients. Finally, we'll end with some specific customer retention tools that we offer here at CallRail that we believe will benefit marketing agencies of all shapes and sizes. And I think before we get into the nitty-gritty, we wanted to ask a quick question and see how many of you are actually using call tracking today. I'll go ahead and run a poll... and you don't mind letting us know, but I think it'll be really, really helpful to see, you know, how technical you are, so many between you are already using call tracking, you're just trying to optimize what you're already doing or you're sort of starting at the bare minimum and you've never done this before. We're going to keep this open for a few more seconds. It looks like most of you voted. Agreed. Costs. Impressive. So it seems like most of you already use call tracking today and are familiar with it, which is great. So we're going to kind of go through this next part, you know, pretty quickly because some of you are really familiar, but I want to make sure those of you who don't yet understand who CallRail is and what we do and why you should even consider call tracking.
Why Call Tracking for Agencies? You know, we know that you are ultimately focused on getting the best possible results for your customers and call tracking is just another tool you can add to your toolbox for you. help do it. this and achieve it. So that's one of my favorite data points to show, I show that in a lot of presentations that I do, and that's information from BIA/Kelsey and they just show point-blank the volume of phone calls that are being pulled from the mobile direct call by format, and the big takeaway from this aspect is that phone calls are growing. These days people think, 'Oh, everybody's cheap, [inaudible] everybody's texting, nobody picks up the phone and calls anymore', and the data just shows that's absolutely not true. And, you know, it's pretty fascinating too if you look at it by format. So I mean, as you can see here, the social media phone calls are going to keep going up, they've been up year over year. Same thing with messaging. Even though people are technically chatting and texting, eventually, at some point in the conversation, that lead will be best served by getting their questions answered on the phone with someone. So they'll pick up the phone and call. So anyway, you know, the phone calls